Top 6 Elements of Good Web Design

Insights

In today’s digital world your website is your digital presence, and it directly reflects on yourself!

If you are a business owner or an entrepreneur, your website is absolutely one of the most important tools you have in your arsenal to get more and better clients and customers. How your website visitors perceive and interact with your site really can make or break your business!

User experience (UX) is the overall experience a person has using a product (like your website), especially in terms of how easy or pleasing it is to use. There are many ingredients that are required for designing a good website and some important ones are:

1.    Visual appealing

2.    Good Navigation

3.    Clear call to action

4.    Good quality and authentic content

5.    SEO optimised

6.    Responsiveness

1.    Visual appealing

Your site’s overall look is a crucial component of any web design. Your website has about 1/10th of a second to impress your visitors and potential customers and let them know that your website or business is trustworthy and professional.

 

That means your design should align with a handful of soothing adjectives: it should be simple, familiar, intuitive, clean, and accessible. It should be using plenty of whitespace to give the elements of your site room to breathe and use grid-based designs to keep design items organised and orderly and to make more user friendly and easy to use.

 

Use of strong images, icons, or graphics will provide supplementary information to your text but make sure the images complement each other and the brand you’re looking to represent. As for choosing a colour scheme, paying attention to your brand or industry perspectives — along with your target audience demographics will directly inform your visitors’ opinions of your site and are what most novice designers start with.

 

Check out huge sites like Apple and Amazon.You won't find a rainbow of colours – just one background colour (white or black) and one major accent colour (silver, yellow, and blue, respectively).

 

2.    Good Navigation

The website design should be easy to navigate, and the menu items should easily be accessible from any page. The viewer should always know exactly where they are on the website and have easy access to where they would like to be.

 

Strong navigation extends beyond the main menu in your header. For long, scroll-heavy, or one-page designs, for example, you may want to include directional arrows that help direct users through each section. Most sites will also benefit by adding a sticky “Back to Top” button that quickly delivers visitors back to the top of the page.

 

Finally, don’t ignore the footer navigation menu. If a reader has stayed long enough to make it to the end of your homepage or landing page, they’ll need somewhere else to go or something else to do, such as sign up for email updates or newsletters from your business or contact information for user to reach out to you.

 

3.    Clear call to Actions

Modern websites are very important tools to convert your visitors into leads and customers because your website is meant to connect you with the people who are interested in your content, products, and services. Once this connection is made, you want to retain some sort of relationship with your website visitors.

 

Conversion paths start with enticing gated content, like email newsletter subscriptions, free downloadable eBooks or white-papers, free product forms, free consultations, or other exclusive invites. These paths are successful when they include great calls to action. These should be strategically incorporated into your website design. These strategies are very important for gathering the contact information of your visitors so that you can continue conversations with them as leads and convert them into customers.

 

So, remember call to action is very important in designing a good website as it makes clear to your potential customers which action, they can take next and helps them to navigate further.

 

4.    Good quality and authentic content

Having a good visual appearance and good navigation are not the only factors that determines a good design, but your contents are the backbones of your website. Not only does your content play a major role in your search engine placement, but it is also the reason most visitors are seeking from your website in the first place. Given short attention spans and lightning-fast first impressions, communicating clearly is critical. Information should be easy to read and concise.

 

Use headings and display text to organize sections and quickly let your readers know what information you’re providing.Instead of using long, rambling sentences, break up long lists into ordered or unordered lists. Just remember to keep it short and simple!

 

5.    SEO Optimised

Search Engine Optimization (SEO) is a vital digital marketing tool. SEO is made up of multiple different elements and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert visitors into customers.

 

Beyond that, it is also a valuable tool for brand awareness, building relationships with potential customers, and positioning yourself as an authoritative and trustworthy expert in your field.

 

Many factors affect your search engine placement and visual appearance of your site, so make sure your web designers know their stuff.

 

6.    Responsiveness 

The amount of mobile web traffic overtook desktop traffic five years ago and shows no signs of slowing down that’s why it is important to have a website that can fit in according to the different device sizes.

 

Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser

 

Website responsiveness is also a great way to refine the content on your site, making sure that people using a mobile device are only seeing the most essential information.

 

To better serve your visitors who access your website on their mobile phone or tablet, Google introduced a mobile-first index to rank sites in search results nearly six years ago. And this year inMay 2021, the search engine is rolling out Core Web Vitals, a set of metrics to measure how well your website delivers a quality user experience. The better your website performs for users, including on mobile devices, the more likelyGoogle will give you a rankings boost.

 

So, long story short, mobile-friendly websites aren’t just a nice to have or hip feature anymore - they’re a necessity.

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